Server-side tracking engineer - Meta Pixel + CAPI, GA4, GTM / sGTM
Your ad platforms, your analytics and your backend all report different numbers. I find out which one is lying - then fix the pipes.
# same store, same month, three answers meta_purchases 142 # double-counting, no event_id dedup ga4_purchases 98 # consent + redirect losses on top backend_paid_orders 76 # the truth -> your ads optimize on the wrong number. that costs money.
Find out which number is lying Takes about a minute. I read every one myself and reply with the likely cause, at no charge.
“He found the exact root cause quickly, fixed it cleanly, and — this is what set him apart — didn’t just tell me it was done. He proved it with cold-load tests and a reversal test, and confirmed it on Meta’s side. On top of that he flagged two serious issues outside the scope of the job, including a security problem, completely honestly.”
Meta Pixel and conversion tracking fix, WordPress · July 2026
“He identified and fixed all three tracking issues — the broken purchase values, the affiliate attribution dropping after the Stripe redirect, and GA4 loading twice. He also caught a fourth problem we didn’t know about ($0 ghost conversions polluting our data) and fixed that too.”
GA4 and GTM attribution fix · July 2026
“Report was actually deep – data-cross-checked GA4 / Meta Graph / Magento, not a generic checklist. He delivered the free first-read exactly as advertised, then the full audit landed same-day after access was granted.”
Tracking audit, phase one of a server-side GTM engagement · July 2026
“My GA4 wasn’t recording anything and I had no idea if my Meta pixel even worked. Rytis got it all set up and made sure everything was actually coming through before we wrapped up, so I knew it was done properly.”
GA4 and Meta tracking for a quiz funnel · July 2026
Not sure whether your numbers are lying? Pick any 7 days, put your ad platform’s conversion count next to the real orders or leads in your backend, and send me both. I will tell you which of the usual causes yours is, no charge. If the gap is under about 10%, you probably do not need me, and I will say so.
or email work@rytisbalys.com · every rated job 5.0 · verify on Upwork